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Citizen Mass Notification
Public Safety Operations
Mass Citizen Notifications
HipLink helps agencies send community emergency alerts through SMS, voice, email, and mobile app to Opt-in lists with geographic targeting. Selection options include topics and/or demographics with full delivery tracking and response tracking all from one platform. These options complement IPAWS but are managed separately for broader day-to-day and localized public notification.
What HipLink Enables for Mass Notifications
Purpose-built to reach residents quickly through location-based and opt-in community notification workflows.
Reach Large Population Quickly
Send urgent notifications to large groups through SMS, voice, email, mobile app, and other supported channels from a single web-based interface.
Map Send for Geographic Targeting
Use Map Send to select an area on the map and notify people tied to that geographic area using GIS-integrated address and phone data. HipLink supports ESRI and Google Maps as mapping options.
Opt-in Send for Subscriber-Based Outreach
Use Opt-in Send to notify citizens who register for alerts by topic, address, or characteristic through a self-service sign-up page that can be branded to the organization.
Topic and Characteristic-Based Messaging
Send by topic, such as road closures, gas leaks, crime alerts, weather, or special announcements, and optionally prioritize messages using subscriber characteristics or demographic data.
Voice, Text, and Registered Address Delivery
Deliver messages by voice or text to registered devices, landlines, smartphones, and other configured endpoints, with text-to-speech support for voice calls.
Delivery Tracking and Operational Visibility
View real-time status, subscriber statistics, and detailed reports for campaigns sent through Map Send and Opt-in Send.
How It Works
From incident identification to community-wide delivery — fast, reliable, and fully tracked.
01
An Event Requires Community Notification
A weather event, hazard, road closure, public safety incident, or other community-impacting event triggers the need for public communication.
02
The Sender Chooses Map Send or Opt-in Send
The sender selects either Map Send for geographic targeting or Opt-in Send for registered subscribers, topics, and characteristics. These workflows can also work alongside WeatherAlert where configured.
03
The Message Is Targeted and Sent
The sender chooses the affected area, topic, profile, or audience filters, composes the message, and sends through the enabled voice, text, mobile app, and email delivery paths. Text-to-speech can automatically support voice delivery, and voice recording can also be used where configured.
04
Delivery Status and Follow-Up Are Tracked
HipLink provides campaign visibility, subscriber statistics, and detailed reports so agencies can monitor delivery and send updates as conditions change.
Integration Details
Map Send for GIS-based geographic selection and messaging using either ESRI or Google Maps
Opt-in Send for subscriber-based messaging by topic, address, and characteristic
Public-form branding and profile-level configuration for community-facing enrollment pages
Multi-channel delivery: SMS, voice call, email, mobile app, digital signage
API integration with CAD, weather services, and emergency management platforms
Best Fit Environments
County and municipal emergency management agencies
Cities and counties offering public emergency notifications
Utilities and public works organizations notifying residents about hazards, closures, or service impacts
University and campus safety departments
Agencies that want resident opt-in alerting plus location-based community notification outside of IPAWS
Ready to reach your entire community in seconds?
See how HipLink supports Map Send, Opt-in Send, and community alerting workflows with geographic targeting, subscriber-based outreach, and delivery tracking from one platform.