Semotus, Inc., doing business as HipLink Software, Inc. ("HipLink", "we", "our" or "us") respects your privacy and is committed to protecting the personal information we collect through our website and related online interactions.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, request information, submit a form, subscribe to communications, or otherwise interact with us online.

This Privacy Policy applies to information collected through the HipLink website and related online pages that link to this Privacy Policy. It does not govern information processed by HipLink on behalf of customers through our products and services, which is addressed separately in customer agreements and related documentation.

1. Information We Collect

We may collect the following categories of information:

Information you provide directly to us

• Name
• Company name
• Job title
• Email address
• Phone number
• Mailing address or business location, if provided
• Information you submit through contact forms, demo requests, newsletter sign-ups, event registrations, surveys, or other communications
• Any other information you choose to provide to us

Information collected automatically

When you use our website, we and our service providers may automatically collect certain information, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring URLs
• Pages viewed
• Time spent on pages
• Clickstream and navigation behavior
• Date and time of visits
• Approximate geographic location derived from IP address
• Cookie identifiers and similar online identifiers

Information from third parties

We may receive information from business partners, analytics providers, advertising platforms, social media platforms, CRM and marketing automation providers, and other service providers that help us operate our website, market our business, and communicate with prospective customers.

2. How We Use Information

We may use personal information and other data for the following purposes:

• To operate, maintain, and improve our website
• To respond to inquiries, demo requests, support requests, and other communications
• To provide newsletters, marketing communications, and other requested materials
• To understand how visitors use our website
• To analyze website traffic, engagement, and campaign effectiveness
• To measure and improve advertising and marketing performance
• To personalize website content and business communications
• To protect the security and integrity of our website
• To prevent fraud, abuse, or misuse
• To comply with legal obligations
• To establish, exercise, or defend legal claims

3. Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, understand site usage, improve performance, and support analytics and advertising.

These technologies may include:

• Essential cookies necessary for website operation and security
• Analytics cookies that help us understand usage and improve the site
• Advertising cookies used to measure campaigns, build audiences, and improve the relevance and effectiveness of our marketing

You may be able to manage cookie preferences through our cookie banner or preference tools, where available, and through your browser settings. If you disable certain cookies, some website features may not function properly.

4. Google Analytics, Google Ads, and Consent

We use Google services, which may include Google Analytics, Google Ads, conversion tracking, remarketing, audience features, and related integrations.

These services may use cookies and similar identifiers to collect information about your interactions with our website, including pages visited, traffic source data, device/browser information, and certain actions taken on the site. We use this information to:

• understand website performance and visitor behavior
• measure the effectiveness of our advertising and campaigns
• improve our website and marketing
• develop audience insights
• support advertising measurement, optimization, and remarketing

Where our Google Analytics and Google Ads accounts are linked, data collected through our website may be shared between those services and used in accordance with our settings and the consent choices made by users.

Depending on your location, our configuration, and your consent choices, Google may process information collected from our website for analytics and advertising purposes, including using data associated with signed-in Google users as permitted by Google's policies and applicable user consent signals.

We use consent tools and settings to respect user privacy choices where required. If a user does not consent to certain categories of cookies or identifiers, some analytics and advertising functionality may be limited or disabled.

Users may also be able to manage some Google-related data and advertising preferences directly through Google, including by using Google Ad Settings and My Activity.

For more information about how Google uses data collected from sites and apps that use Google services, users may review Google’s applicable privacy and technology disclosures.

5. reCAPTCHA and Similar Security Tools

Some forms or website features may be protected by Google reCAPTCHA or similar anti-abuse technologies. These tools help us distinguish legitimate user activity from automated or malicious activity and may collect hardware, software, device, and interaction data needed for security and fraud prevention.

Use of such tools may also be subject to the applicable provider’s privacy policy and terms.

6. How We Share Information

We do not sell personal information for money.

We may share information in the following circumstances:

• Service providers and vendors: with companies that help us host, secure, analyze, market, or support our website and business operations
• Analytics and advertising partners: including providers such as Google, to help us understand website performance, measure campaigns, and improve marketing
• Affiliates and business transfers: in connection with a corporate transaction such as a merger, acquisition, financing, reorganization, or sale of assets
• Legal compliance and protection: when required by law, subpoena, court order, governmental request, or where we believe disclosure is necessary to protect our rights, users, or others
• With your direction or consent: when you request or authorize us to share information

We may also disclose aggregated or de-identified information that does not identify a particular individual.

7. How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill requests, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of information, how it was collected, the purpose for which it is used, and applicable legal requirements.

8. Your Choices

You may have choices regarding your information, including:

• declining to provide information through forms or other submissions
• unsubscribing from marketing emails using the unsubscribe link in those communications
• adjusting browser settings to block or delete cookies
• using available cookie consent or preference tools on our website
• managing certain Google data and advertising preferences through Google’s user controls, including Ad Settings and My Activity

If you disable cookies or certain tracking technologies, some features of the website may not work as intended.

9. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, subject to applicable law. These rights may include the right to:

• request access to personal information we hold about you
• request correction of inaccurate personal information
• request deletion of personal information
• request information about categories of personal information collected, used, disclosed, or shared
• object to or limit certain processing in some circumstances
• opt out of certain targeted advertising or sharing activities, where applicable

We will respond to requests as required by applicable law and may need to verify your identity before processing a request.

10. Children’s Privacy

Our website is intended for business and professional audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website. If we learn that we have collected personal information from a child in a manner that requires deletion, we will take reasonable steps to delete it.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or storage system can be guaranteed to be 100% secure, and we cannot guarantee absolute security.

12. International Visitors

HipLink is based in the United States. If you access our website from outside the United States, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate. By using the website and providing information, you understand that your information may be transferred to jurisdictions that may not provide the same level of data protection as your home jurisdiction.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage users to review the privacy policies of any third-party sites or services they visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the Effective Date above. Your continued use of the website after changes become effective constitutes your acceptance of the revised Privacy Policy, to the extent permitted by law.

15. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact: